Saturday, December 14, 2019
Bm 3614 Professional Selling ; Sales Management Product Free Essays
BMW 3614 Professional Selling Sales Management Product Features Benefits Deconstruction and Creation of a ââ¬ËSilent Sellerââ¬â¢ You are required to do this assignment if you failed assignment 1 Briefing Sheet for Assignment 1 Analytical Step 1 . Select any single tangible product OR intangible service of your choice. 2. We will write a custom essay sample on Bm 3614 Professional Selling ; Sales Management Product or any similar topic only for you Order Now Secure a brochure or download other product information from the web. 3. Make a list of what you consider to be the most important product features. In this context the ââ¬Ëcutting ; pasting of narrative information from your source material is allowed. 4. Link your list of features each with a corresponding benefit to form feature / benefit pairs. This analysis and listing will be captured in a Powering slide (refer to slide templates). 5. Perform a ââ¬Ëbenchmark comparison between your selected product and either a named single competitor or with similar competitor products in general. Be sure to provide a clear notation of your selected productââ¬â¢s benchmarking as either ââ¬Ëoââ¬â¢ (equivalent), ââ¬Ë+ââ¬â¢ (better than), or ââ¬Ë-ââ¬Ë (worse than)you comparator. Your benchmarking comparison will also be captured in a Powering slide (refer to slide templates). Silent Seller Narrative 6. Create a general equivalence statement based on your ââ¬Ëcoââ¬â¢s. 7. Create a specific recommendations statement based on your ââ¬Ë+gââ¬â¢s. 8. Highlight which potential objections have been identified based on your ââ¬Ë-gââ¬â¢s. 9. Create statement/s as to how you intend to deal with potential objections. Collectively, your silent seller narrative will be captured reprint slide (rater to Source Material 10. Examples of your source material should be submitted along with your Assignment. So WSDL I Buy one? 1 1 . The overall level of convincingness of your rationale and recommendation will also be assessed. How to cite Bm 3614 Professional Selling ; Sales Management Product, Papers
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